At Aveda we strive to care for the Earth—and for you. Your input helps us do both. We appreciate the opportunity to learn more about you and your preferences.
Email Address:
Have you ever purchased Aveda products?
Yes
No
Where have you purchased? Please check all that apply.
In an Aveda salon/spa
In an Aveda retail store
Online at aveda.com
Other (please specify)
Thinking back to when you made your first purchase of an Aveda product, was it:
In an Aveda salon/spa
In an Aveda retail store
Online at aveda.com
In a drugstore
Other
Why did you choose to purchase Aveda products? Please check all that apply.
Product effectiveness
Price
Convenience
Promotions/Offers
Environmental concern
Friend/Family member recommendation
Stylist recommendation
Aroma
Gift
Which types of Aveda products have you purchased? Please check all that apply.
Hair care
Skin care
Body care
Makeup
Fragrance/Candles
Other (please specify)
What was the primary reason you purchased on aveda.com?
Promotional offer
I do all of my shopping online
There are no Aveda stores/salons near me
Convenience
Local Aveda salon/store was out of stock
It was a gift
Other (please indicate)
Will you purchase products from aveda.com again?
Yes
No (Please explain why not)
Were you satisfied with your shopping experience on aveda.com?
Yes
No
How can we improve this experience for you?
What encourages you the most to buy online?
Free shipping
Free samples
Discounted price
Product effectiveness
Stylist recommendation
Friend/Family member recommendation
Other (please indicate)
What are the reasons you haven't purchased online from aveda.com? Please check all that apply.
I like to try a product before purchasing
I enjoy the service I get at a salon/store
I am not comfortable with shopping online because of security concerns
Shipping costs
It's more convenient to return something to a store
I have had trouble with the website
I can't find the product I'm looking for
The product was out of stock
Other (please specify)
Please share your difficulties with us so we may make improvements. What was the problem you experienced with aveda.com? Check all that apply.
Too slow
Difficulties with checkout
Page wasn't loading
Too hard to read
Shopping online is too complicated
Other (please specify)
If Aveda products were not available, which brand would you use to replace your current products?
Bumble and Bumble
Kérastase
Redken
Biolage
Tigi
Matrix
Kenra
Paul Mitchell
L'Oréal
Origins
Clinique
Estée Lauder
Bare Escentuals
Saffron Rouge
Sephora
Other
From which other brands do you currently purchase hair, skin, and body care? Please check all that apply.
Bumble and Bumble
Kérastase
Redken
Biolage
Tigi
Matrix
Kenra
Paul Mitchell
L'Oréal
Origins
Clinique
Estée Lauder
Bare Escentuals
Saffron Rouge
Sephora
Other
How did you first hear about aveda.com?
An Aveda e-mail
An internet ad
From a search engine (e.g. Google)
From a comparison website (e.g. Bizrate)
From a salon's website
From a stylist
From a friend/family member
From a retail advisor
Magazine/Press mention
Product packaging
Other (please specify)
Why do you visit aveda.com? Please check all that apply.
To find a salon/retail location
To learn more about a product for a future purchase in a store/salon
To purchase online
To learn more about the brand
Other (please specify)
I've never visited aveda.com
As our guest, we want to make sure you have the best experience possible on aveda.com. Please share your thoughts with us regarding the following: (1 = least satisfactory, 5 = excellent)
1
2
3
4
5
NA
Freshness of site content
Ease of finding products
Ease of finding a salon/store
Range of products offered
Ability to learn about the brand
Clarity of product descriptions
Usefulness of product images
Ease of checking out
Shipping costs
What would you change about the checkout process?
What are the top 5 items you would like to see more of on aveda.com? Check all that apply.
Details about product effectiveness/proven results
Tips on product usage and rituals
Visual product demonstrations
Tools to help find a product (ie: quiz, search filters)
Tips and advice from professionals
Environmental efforts
Shipping costs and delivery times
Ingredient/allergy information
Customer testimonials/feedback
Online chat with a customer service representative
Personalized recommendations based on past purchases I've made
Ideas to help me be eco-conscious
Other (please specify)
I'm happy with the site now
Do you currently receive aveda.com e-mails?
Yes
No
Do you think aveda.com e-mails are informative and relevant to your interests?
Yes
No
How would you rate the frequency with which you receive aveda.com e-mails?
Too often
Too seldom
Just right
What would you like to see more of in aveda.com e-mails? Please check all that apply.
Products that fit my specific needs
Salon/Store events
Promotional offers and samples
Environmental initiatives at Aveda
Tips and trends to get the look
Quick links to popular pages
Other (please specify)
What would you like to share with Aveda that we have not asked here?
THANK YOU FOR TAKING TIME TO COMPLETE OUR SURVEY.
Please hit submit to end the survey now, or continue on to a few remaining demographic questions.
What is your employment status?
Full Time
Part Time
Student
Not Employed Outside Home
Unemployed
Retired
Other (please indicate)
Please select your occupation:
Professional
Skilled Labor
Student
Salon/Spa Industry
Environmentalist
Other (please indicate)
What is your marital status?
Single
Married
Domestic Partnership
Separated/Divorced
Widowed
What is your ethnic background?
Caucasian
African American
Asian
Hispanic
Native American
Other (please indicate)
Do not wish to specify
What is the highest level of education you have completed?
High School
Technical/Vocational School
Some College
College Degree
Some Graduate School
Advanced Degree
Please select your age group:
Under 18
18-24
25-34
35-44
45-54
55-64
65 and older
Please select your income level:
Under $30,000
$30,000 to $44,999
$45,000 to $59,999
$60,000 to $74,999
$75,000 to $89,999
$90,000 to $124,999
$125,000 to $149,999
Over $150,000
Do not wish to specify
Are you...
Male
Female
